SOSTAC® is an established technique developed through the 1990s by Pr smith for structuring business and marketing communications…
Mitigation Preparedness Response Recovery Why is a crisis management plan important A crisis communications plan is an important…
Maximizing product utilization means designing facilities, operations, and menus to use as much of each product as possible.…
Appoint a response team Devise a strategy and brief your team Craft your message Identify and address the…
Spin selling is a sales methodology where reps organize sales calls using questions from four categories: situation, problem,…
Google uses the following types of positioning: Multi-segment positioning. The company offers a wide range of products and…
Do your homework Don’t jump into your sales pitch too early Communicate how your product provides value to…
Business buying process is the process where business buyers determine which products and services are needed to purchase…
Behavioral Targeting (aka audience targeting) Contextual Targeting Search Retargeting Site Retargeting Predictive Targeting What are the three Cs…
Customer Feedback Customer Sentiment Third-Party Data Situational Analysis of Anecdotal Experiences Passively Collected Behavioral Data Real-Time User Testing…