Lux uses 360-degree marketing communication through print media, TVCS, online ads etc as a mode of its complete…
Frequency is the number of exposures to the brand message obtained for the target via a media vehicle(s)…
Maybelline is still the world’s top-selling brand, with a commanding 7.4% global market share, and is unlikely to…
In 2018, France was the leading exporter of cosmetics worldwide. The trade value of cosmetics exported from France…