A slogan, by its simplest definition, is a catchy tagline or phrase that’s used by a company for…
Integrated marketing communication (IMC) has emerged as a new concept in marketing in the 21st century. IMC is…
Back in the early ’70s, the folks at Burger King developed an exceptionally successful ad campaign with the…
Wieden+Kennedy is a global, independent agency that creates strong and provocative relationships between good companies and their customers.…
– Play on a popular phrase (Adidas: Impossible is nothing) – Keep it short and punchy (Apple: Think…
Apple – “1984” (1984) People all across the nation started talking after this Apple commercial aired in 1984…
The campaign embodied Nike’s image as an innovative American icon associated with success through the combination of professional…
The primary elements of Nike’s digital IMC strategy are social media platforms, mobile apps, and websites. The company…
Why GEICO? What Do You Know About Us? Tell Us about Your Working Experience Why Did You Leave…
Audi has a creative social media marketing strategy. It uses its social media accounts for promotions, to build…