It was created in 1987 by Wieden + Kennedy to accompany Nike’s first major television campaign, which included…
The “Think Small” campaign was developed in 1959 for advertising the Volkswagen beatle. Conceived by Helmut Krone and…
Ad budgets for the beer market are about as top-heavy as they come. There are just over 8,000…
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.…
Nike continues to use the tagline across much of its advertising and branding today. “’Just Do It’ is…
A slogan, by its simplest definition, is a catchy tagline or phrase that’s used by a company for…
Integrated marketing communication (IMC) has emerged as a new concept in marketing in the 21st century. IMC is…
Back in the early ’70s, the folks at Burger King developed an exceptionally successful ad campaign with the…
Wieden+Kennedy is a global, independent agency that creates strong and provocative relationships between good companies and their customers.…
– Play on a popular phrase (Adidas: Impossible is nothing) – Keep it short and punchy (Apple: Think…