WhatsApp wins over SMS in terms of cost, customer preference, and user interface. WhatsApp only requires customers to…
Those newsletters are typically sent at a set frequency such as once a month. But what happens when…
Make your message short & to the point Highlight important words with CAPITAL LETTERS Personalise messages Use strong…
A push message is a notification that pops up on your screen even when you’re not using an…
SMS is ubiquitous SMSes are read SMS can easily be integrated It is reliable SMSes are paid for…
According to Pardot’s co-founder, David Cummings: Pardot is the Latvian (not Latin!) verb meaning “to market” or “to…
What is an Sms campaign? An SMS campaign enables you to interact with your customers via text. They…
What’s the Main Difference Between ActiveCampaign and HubSpot? ActiveCampaign is a Chicago-based marketing automation tool primarily targeted towards…
Which performs better, SMS or email marketing? SMS has far higher open and click-through rates than email marketing.…
Why Customize? Customization lets users make their own selections about what they want to see, or set preferences…