An extremely well known and successful example of cause marketing is Patagonia. The company’s value proposition has always…
Nobody would have imagined that Spotify would become an influencer marketing platform, but it has. If done well,…
Once you are mid-market/enterprise, your team should include 15-20 people depending on ARR of up to $100 million.…
A marketing budget typically covers costs for advertising, promotion and public relations. Each amount varies based on the…
A creative strategist is a marketing professional who focuses on improving a company’s overall marketing and advertising plans.…
Social marketing is concerned with the application of marketing knowledge, concepts and techniques to enhance social as well…
Defining your work and defining your audience Stay informed, keep connected Be open-minded Research Let your audience find…
Consumer behavior is influenced by many factors such as situation, psychological, environmental and marketing factors, personal factors, family,…
Influencers can also earn money on Instagram by selling items and direct-to-consumer (DTC) products, as well as using…
Health conscious Mental health aware Community driven Virtual workers and learners Fuss-free online shoppers Flexible first Local travellers…