Reverse Positioning is a marketing strategy in which brand or cause awareness, or consumer appreciation, is the primary…
Determine your business and marketing objectives Define your target audience Select your sponsorship opportunity for effectiveness, not price…
Stories hold a big and valuable piece of the sponsorship puzzle and are the key behind brand value,…
Consider the basic parts of your average sports sponsorship; for example, the placement of a logo on the…
Ambush marketing is a strategy that involves a brand team trying to associate their products or services with…
Ambush marketing – also known as coat-tail marketing or predatory ambushing – is the practice of hijacking or…
Identify a target list of sponsors Get the numbers Create different levels of sponsorship Give yourself lead time…
Sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is…
This is sponsorship activationtaking a sponsorship and “activating” it by making the most of it through the right…
Sponsorship activation can’t be defined by any one single act. Instead, it encompasses the entire sponsorship experience based…