Sponsorship marketing is when one brand aligns itself with an aspect of another brand. Often, this will be…
Coca-Cola and the Olympic Games PepsiCo and NFL Just Eat and The X Factor Rolex and TED Emirates…
Learn how to make a pitch. Summarize when your event started, the number of attendees, and other unique…
Ask for $10,000 to $100,000 from each sponsor. “I see people asking for $1,000,” she said. “That’s not…
Reverse Positioning is a marketing strategy in which brand or cause awareness, or consumer appreciation, is the primary…
Determine your business and marketing objectives Define your target audience Select your sponsorship opportunity for effectiveness, not price…
Stories hold a big and valuable piece of the sponsorship puzzle and are the key behind brand value,…
Consider the basic parts of your average sports sponsorship; for example, the placement of a logo on the…
Ambush marketing is a strategy that involves a brand team trying to associate their products or services with…
Ambush marketing – also known as coat-tail marketing or predatory ambushing – is the practice of hijacking or…