At HSBC, we are partner to five Olympic sports – golf, rugby, tennis, badminton and football, and have…
Google’s parent, Alphabet, spent 3.6 billion U.S. dollars on advertising in the United States in 2021. Alphabet’s ad…
This is sponsorship activationtaking a sponsorship and “activating” it by making the most of it through the right…
In fact, Amazon ads are some of the most affordable while considering that Amazon visitors have buying intent.…
Sports market size The global sports market reached a value of nearly $388.3 billion in 2020, having increased…
Sponsorship activation can’t be defined by any one single act. Instead, it encompasses the entire sponsorship experience based…
Once the tires come off the car, they are loaded onto a trailer at the racetrack and shipped…
Fulfillment by Amazon (FBA) is a service that allows businesses to outsource order fulfillment to Amazon. Businesses send…
Research potential sponsors Master the elevator pitch Let your numbers do the talking Remember, sponsorship is more than…
Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as “live marketing” or…