While super bowl ads and athlete endorsements are well-known examples of sports marketing in action, sports marketing also…
Maintain a strong social media presence Inclusivity Celebrity collaborations Spotlight athletes, not just the product Focus on sustainability…
Color Your Air Max Apple Watch Nike+ You Can’t Stop Sports The Toughest Athletes ACT-AID What is Nike’s…
Digitalization, individualization and sustainability are certainly three of the most important trends in the sports industry – and…
Apple’s Marketing is Built on Simplicity That’s how Apple has consistently positioned their marketing, keeping messaging and visuals…
Branded content is usually defined as customized content linked to a specific brand with the sole intention of…
Nike. Owned by: Nike, Inc. Nike remains the biggest sportswear brand in the world. With a revenue nearing…
Entertainment marketing will be discussed in two ways. First, entertain- ment will be looked at as a product…
ADIDAS: Adolf “Adi” Dassler ADIDAS stands for Adolf “Adi” Dassler who is the founder of ADIDAS. It is…
Education Requirements Entry-level sports marketing managers should have a bachelor’s degree. The degree can be in either marketing,…