The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser…
A local campaign is a cross-channel campaign type for advertisers with offline-only performance goals that helps them drive…
Twitter announced today it has completed the sale of its mobile ad platform, MoPub, to the mobile game…
From the page menu on the left, click Campaigns Click the name of the campaign that you’d like…
AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its Global Technology Platform. What…
Native Content Is on the Rise It has become one of the most popular areas of digital marketing…
Magnite PubMatic Index Exchange OpenX DoubleClick (Google ad Exchange) AppNexus Smarty Ads Smaato Is ad exchange fake An…
Google ad manager is an ad management platform for large publishers who have significant direct sales. Ad Manager…
Yes, the FB ad manager can be described as a DSP. What are DSP examples? Basis Technologies Google…
Google AdX (previously known as Doubleclick ad exchange) is an ad exchange network. This means it is a…