We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an…
The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser…
Awareness campaigns can address groups of people in a region affected by a particular climate threat, groups of…
Experiment with Ad Networks Partner with SSPs Attempt Different Ad Formats Change the Ad Placement Keep up with…
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For contextual keyword targeting (sometimes called “KCT”), Display & Video 360 uses Google search technology to determine if…
Google adx (previously known as DoubleClick Ad Exchange) is an ad exchange network. This means it is a…