The consolidation phase is a stage in the industry life cycle where competitors in the industry start to…
Stage 1: Problem Recognition Stage 2: Information Gathering Stage 3: Evaluating Solutions Stage 4: Purchase Phase Stage 5:…
The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a…
A sales funnel, or a marketing funnel, is a process that businesses can use to turn website visitors…
Keeping track of key performance indicators (KPIs) in your sales process is a fundamental part of measuring and…
Create a landing page Offer something valuable Nurture the prospect Close the deal Keep the process going Optimize…
Good content resonates with the reader or viewer because it fits with their goals or general interest. Great…
Funnel marketing is still relevant At its core, funnel marketing is about understanding the customer’s journey and using…
Things change over time as well – so what was effective previously, may not be anymore. This leads…
Change ideas Modify an existing product Increase product value Offer a trial Specialize and customize Create package deals…