PLC stands for programmable logic controller. A PLC is a programmable computing device that is used to manage…
The sales funnel (also known as a revenue funnel or sales process) refers to the buying process that…
Inbound training is specialized training for the internal customers and executives that are now being outsourced by organizations…
Top of funnel marketing is the process of marketing to a wide audience to capture as many leads…
A typical relationship is built in four basic stages, and the level of buyer-seller interaction varies in each…
Bottom-of-funnel (BoFu) marketing is a strategy that aligns with the latest “decision” stage of the buyer’s journey. Marketing…
Intention Incubation Investigation Composition Compose – Get it Out Clarification Changes Completion How do you use the creative…
Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects. The…
Goal setting Helps You Measure the Success of Your Inbound marketing strategy. It’s pretty difficult to figure out…
At the top of the funnel, they are gathering information, educating themselves about your brand, and starting to…