Bottom-of-funnel (BoFu) marketing is a strategy that aligns with the latest “decision” stage of the buyer’s journey. Marketing…
Intention Incubation Investigation Composition Compose – Get it Out Clarification Changes Completion How do you use the creative…
Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects. The…
Goal setting Helps You Measure the Success of Your Inbound marketing strategy. It’s pretty difficult to figure out…
At the top of the funnel, they are gathering information, educating themselves about your brand, and starting to…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Choose your goals Fill in every field Come up with some sneak-peek content Join all the groups Use…
A video marketing funnel guides your target audience all the way through the buyer’s journey. It’s designed to…
What is top-of-the-funnel marketing? Top-of-the-funnel or upper-funnel marketing is a tactic for exposing your target audience to your…
Know Your Audience Create Informative Educational Content That Answers Questions Capture Your Prospect’s Email Address Use Engaging Media…