A video marketing funnel guides your target audience all the way through the buyer’s journey. It’s designed to…
What is top-of-the-funnel marketing? Top-of-the-funnel or upper-funnel marketing is a tactic for exposing your target audience to your…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Choose your goals Fill in every field Come up with some sneak-peek content Join all the groups Use…
Low funnel marketing is targeting people you know are about to become clients. It’s the people who might…
The first stage, the top of the lead funnel, is all about awareness. The top of the funnel…
Know Your Audience Create Informative Educational Content That Answers Questions Capture Your Prospect’s Email Address Use Engaging Media…
Lead nurturing: The process of developing and maintaining relationships with customers at every stage of their journey, usually…
The consolidation phase is a stage in the industry life cycle where competitors in the industry start to…
Stage 1: Problem Recognition Stage 2: Information Gathering Stage 3: Evaluating Solutions Stage 4: Purchase Phase Stage 5:…