What is a lead funnel? A lead funnel is the process through which a potential customer becomes aware…
Definition: Market development is a strategic step taken by a company to develop the existing market rather than…
Market development Market introduction Market growth Maturity Market decline What are the four phases of the product life…
As we mentioned earlier in the chapter, consumer behavior is influenced by many things, including environmental and marketing…
Effective management of change provides a structured, consistent, and measurable change environment to be utilized across an organization…
It has to be ambitious but possible Examine all options Alignment No surprises Engage Keep everyone posted Adjust…
Product development strategy examples Product development can often be as simple as taking an existing product, modifying it…
A digital marketing funnel is a framework that is used to help generate website traffic and nurture that…
Marketing mix constitutes of the 4 P’s in case of products – Product, price, place and promotion. In…