Inbound marketing focuses on building a website and its content, targeted to encourage readers to perform an action…
Define your product’s target audience and buyer personas Determine the positioning and messaging to set your product apart…
Be results oriented Identify where you are versus what you need Manage expectations Hire coachable reps Set high,…
A product launch refers to a business’s planned and coordinated effort to debut a new product to the…
Four main global strategies form the basis for global firms’ organizational structure. These are domestic exporter, multinational, franchiser,…
Infographics Infographics are among the most popular types of content you can create, and this is because they…
It’s a way of narrowing down your target market and converting leads into paying customers. Whether you’re a…
A customized requirement type is a template for all requirements of same type. It is especially useful when…
A marketing plan should not only focus on customer acquisition; it should also consider the entire customer journey,…
1 – An increase in the percentage of changes implemented to services that met your customer’s requirements 2…