These line extensions are typically related to the products a brand already creates. For example, offering a hemp…
Inbound marketing overview. Inbound marketing is a strategic approach to creating valuable content that aligns with the needs…
Step 1: Do your research Step 2: Find your customers Step 3: Conduct your initial outreach Step 4:…
An NPD strategy will help you organise your product planning and research, capture your customers’ views and expectations,…
Customer growth strategies. Companies can extend their operations with the help of a growth plan. Adding more locations,…
Spin selling is a sales methodology where reps organize sales calls using questions from four categories: situation, problem,…
Width: the total number of product lines in a business Length: the total number of products in the…
The funnel model helps to suggest different projects for the business, each with different goals and target audiences.…
Prospecting Lead qualification Demo or meeting Proposal Negotiation and commitment Opportunity won Post-purchase What are the 5 stages…
Philip Kotler, the Father of Modern marketing, Will Never Retire. What is indirect market Indirect marketing is marketing…