Demographically, McCafé considers young adults with relatively high disposable income and adults in the working population. These consumers…
Nike is one of the best marketers in the world. The company associates itself and its customers with…
A strong value proposition understands its target market, offers specific value, and connects with its customers. What is…
Demographics and psychographics are both important in marketing, as they allow you to better understand your target consumer…
Excellent customer service is one source of Starbucks’ competitive advantage. Starbucks’ emphasis on ensuring a positive customer experience…
Shopee, a Singapore-based e-commerce site under Sea Group, aims to attract more local small and medium-sized enterprises (SMEs)…
Boosts energy levels May be linked to a lower risk of type 2 diabetes Could support brain health…
Their increasing success over the past decades was because of the company’s ability to understand their diverse target…
It was launched by former beauty queen and Bollywood actress Lara Dutta. “With Indian women becoming more fashion…
With 1.5 million followers (and counting!), Starbucks is a big brand that knows what it’s doing on Instagram.…