Business name Business goals Target customers Competitive advantages Business location and opening date Mission statement Products or services…
Learn from mistakes Tony Tan Caktiong, the visionary behind every child’s fast food craving, Jollibee, shared that mistakes…
A disclaimer should include information about liability issues specific to the content of your website. A disclaimer should…
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Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to…
The positioning statement revolves around 3 key elements – audience, competitors, and the differentiator. Audience: who do you…
Product positioning is a very important tool for an effective marketing strategic planning. Product positioning creates an image…
There are four main types of positioning strategies: competitive positioning, product positioning, situational positioning, and perceptual positioning. What…
Burger king mission statement is “Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.” The statement…
Product positioning allows a business to filter its customers, offerings, marketing strategies and perspectives. Creating a distinguishable position…