Step 1: Understand why Your Customers use Your Product Step 2: Identify the Market You’re in and the…
A brand positioning statement is a description of your target market that also includes a holistic picture of…
Brand positioning is the space your brand and products hold in the market and in the minds of…
Demographic Segmentation Behavioural Segmentation Needs and Unmet Needs What is Pepsi’s target market Pepsi’s customers are mainly aged…
Product Positioning vs Brand positioning product positioning is the process used to determine how to best communicate product…