Research strategy provides the overall direction of the research including the process by which the research is conducted.…
Successful media planning means that the business attracts new customers, increases its market share, raises people’s brand awareness,…
Run a SWOT analysis Figure out the value proposition Determine marketing strategy objectives Understand your customers Define your…
Strengths Weaknesses Opportunities Threats What is the most difficult part of the Swot analysis Opportunities – This tends…
A digital marketing funnel is a framework that is used to help generate website traffic and nurture that…
A marketing budget allows you to select the campaigns that will help you achieve each of your business…
Broadly speaking, there are two key forms of trading: short-term and long-term. But when you divide the forms…
Assess your current brand positioning Identify and research your competitors Compare your positioning to your competition Pinpoint what…
Active Listening Warm Calls Features & Benefits Needs & Solutions Social Selling What are the 10 selling techniques?…
While there are many ways to perform market research, most businesses use one or more of five basic…