The top three goals of brand strategy should be: Increasing customer loyalty, Differentiating the product from the competition,…
It involves the 7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements that help…
Step 1: Defining the brand Step 2: Creating a customer profile Step 3: Developing a strategy Step 4:…
Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a…
PESTLE Overview Like SWOT, PESTLE is an acronym—it stands for Political, Economic, Socio-Cultural, Technical, Legal, and Environmental. Unlike…
An advertising strategy is the sum total of a company’s outreach efforts to build brand awareness and drive…
Set your marketing goals Conduct a marketing audit Conduct market research Analyze the research Identify a target audience…
Unlike a spreadsheet, a CRM can meaningfully share data, tasks, and events across multiple users. Multiple people can…
Brand Position Brand Promise Brand Personality Brand Story Brand Associations What is the difference between corporate branding and…
Don’t Rely on Your Brokerage Find a Niche Know Your Unique Value Proposition Understand Your Ideal Client Choose…