What is STP in marketing? STP marketing (Segmentation targeting, and Positioning) is a three-step marketing framework. With the…
Confidence – maintaining a positive attitude Resilience – communicating with conviction Active listening – understanding the customers’ needs…
Informative Instructional Arousing Persuasive Decision-making Why product is the most important in 4p I believe this highlights why…
However, the most common bases for segmenting consumer markets include: geographics, demographics, psychographics, and behaviour. Marketers normally select…
LEGO created a strategy of niche differentiation, using crowd-ideation and co-creation to leverage the massive Lego community of…