Ambush Marketing refers to marketing concept where a company, or a brand banks on the publicity value of…
An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order…
What is a Product Development Strategy? A product development strategy is a process of bringing a new product…
Distinctive Authentic Memorable Enduring Defensible What are 3 branding strategies? Company Name Branding Individual Branding Attitude Branding Brand…
Dove® Perhaps due to the fact that their path has been so eventful over the course of the…
The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution. Understanding…
What Are the 5 Marketing Channels? Every B2B company should consider investing in the five key channels, which…
Write your marketing plan Implement marketing tactics Measure against key performance indicators (KPIs) Refine your marketing plan What…
Get to the root of the problem Have a formal system for qualifying leads Document and optimize your…
A market entry strategy is where you spell out such all-important specifics. It outlines your business goals, an…