Branding Creates Loyal customers You don’t just want customers who recognize your brand and use your business onceyou…
Luxury brand managers are responsible for overseeing the whole creative process either for one single product or a…
Horizontal integration Vertical integration Conglomeration How do you run a successful communication campaign? #1 #2 #3 #4 #5…
Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…
Basic Components of Relationship Marketing Every relationship marketing needs to include these three basic components: customer service, customer…
Originating in 1966, the Van doren rubber company, now known as Vans, was born from humble beginnings in…
Determining the exact audience for your product or service is the first step in developing an ad campaign.…
Direct Distribution Indirect Distribution Intensive Distribution Exclusive Distribution Selective Distribution Wholesaler Retailer Franchisor What are examples of distribution…
conducting research and analysing data to identify and define audiences. compiling, distributing and presenting ideas, information and strategies.…