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A customer/product matrix is a way of describing the relationships between customer types and product types/attributes. What is…
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The term refers to a set of tactics and strategies aimed at achieving massive growth on a slim…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Focus on the benefits and not on the feature of the product Tell them as much as you…
Push-Pull, a Vicious Cycle Push-pull is a form of psychological manipulation whereby a person repeatedly destroys intimacy in…
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Marketing experts, Philip kotler and Kevin Lane Keller, define “marketing management” as “…’the art and science of choosing…
The 4 basic marketing principles are product, price, place and promotion. What are the 7 major scope of…