Increase lead quality Shorten the sales cycle Reduce the percentage of lost deals/sales Increase customer lifetime value Improve…
The grid consists of four quadrants namely: Market penetration, Market development, Product development, and diversification. What are the…
7 Steps To Create An Integrated Marketing Communication Plan 1.Understand And Know Your Target Audience Set Up A…
Tell me about yourself Why are you interested in a career in marketing? What is a marketing trend…
Your strengths and weaknesses should reflect the requirements of the role. Ensure that you highlight your skills that…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…
The two important principles that are followed in making promotion are the principle of Merit and the principle…
Identify the audience Choose effective communication channels Outline measurable goals Work out strategies for each arm of your…
Four main global strategies form the basis for global firms’ organizational structure. These are domestic exporter, multinational, franchiser,…
Nikes competitive strategy seems to maintain competitive due to their low cost structure. They have an extremely low…