Intensive Distribution: As many outlets as possible Selective Distribution: Select outlets in specific locations Exclusive Distribution: Limited outlets…
Step 1: Define your new target market(s) Step 2: Do your market research Step 3: Enter the market…
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such…
Brandz Model BRANDZ is a tool that is used to diagnose and predict brand equity. In this model,…
Physical mail Radio ads Television ads Billboards and signs Telemarketing Events Print ads What is communication plan template…
You may notice some companies brand themselves as “marketing firms” or “marketing agencies”and even business marketing firms. While…
Substitutes can create intense competition during normal economic times, and reduce potential profit increases during positive economic times.…
Pull marketing is an approach designed to draw customers to a brand through search engine optimization (SEO) and…
Tactical marketing is the implementation of specific techniques that can help a company achieve its marketing goals. It…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…