The 4 Ps are Product, Price, Promotion and Place – the four marketing mix variables under your control.…
With respect to new product planning and development, the basic product channel management issues are: (1) obtaining channel…
Brand Identity Examples Starbucks’ brand identity begins with a green logo in a circular shape. The green color…
Learn the fundamentals Avoid common mistakes Gain experience in other areas of digital marketing Keep your eyes on…
A digital marketing consultancy creates digital marketing plans, defines the strategies you need to position yourself on the…
Marketing professionals identify the strategies and techniques used to attract customers to a business. They determine pricing based…
Set the Stage Build a Business Plan Choose a Specialty Learn Everything Pick Some Low-Hanging Fruit Offer Free…
The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff.…
Nokia’s recovery was due to a wholesale strategic shift towards telecommunications networks, culminating in the US$16.6 billion acquisition…
Nintendo Wii Yellow Tail Cirque de Soleil What is blue ocean strategy with example The first example of…