Cultural factors, along with economic factors, show the most obvious differentiations from one foreign market to another, which…
A marketing degree can sometimes make a big difference in your earning potential. Salaries differ by role, but…
Having been both a PMM (product marketing manager) and a PM (product manager), I can tell you that…
Emphasize customer benefits Know your competitors Understand customers’ challenges Integrate sales with marketing Offer sales incentives Reward new…
The Ansoff Matrix, often called the Product/Market Expansion Grid, is a two-by-two framework used by management teams and…
Many newbie social media managers charge approximately $25 – $35 an hour to start, typically between 10 or…
A growth team is a distinct, data-driven team of employees dedicated to driving business growth. They identify problems…
Product marketing specialists are employees who focus on the marketing content of one specific product or service of…