Product/range extension Brand extension Co-branding Brand licencing What are 4 methods of branding? Personalized branding method Co-branding method…
Exceed Their Expectations. The easiest, and possibly the most affordable, way to build customer loyalty is to satisfy…
A Product-process matrix (PPM) is a visual tool to identify and communicate the relationship between process steps and…
A product mix pricing strategy is your roadmap to making multiple sales and leveraging sales in your product…
Creates differentiation Creates communication opportunity Creates word of mouth Creates a platform to cross-sell and upsell Creates a…
Conduct keyword research and select a set of keywords related to their website or product. Select a geographic…
PepsiCo’s marketing mix has evolved over time, especially because of the effects of mergers and acquisitions. The marketing…
The Ansoff matrix (product market expansion grid)is a strategic planning tool that provides a framework to help executives,…