Meanwhile, the demographic segmentation of Coca-Cola is divided into sub-segments based on various variables like age, occupation, family…
Senior directors of marketing are responsible for overseeing all aspects of their company’s marketing efforts. They commonly manage…
Typically, there is a leader, a high-level executive who establishes the strategies and oversees the operations of the…
Sales objectives are outcomes for a company’s sales department or individual sales representatives to meet in order to…
Increase lead quality Shorten the sales cycle Reduce the percentage of lost deals/sales Increase customer lifetime value Improve…
The grid consists of four quadrants namely: Market penetration, Market development, Product development, and diversification. What are the…
7 Steps To Create An Integrated Marketing Communication Plan 1.Understand And Know Your Target Audience Set Up A…
Tell me about yourself Why are you interested in a career in marketing? What is a marketing trend…
Your strengths and weaknesses should reflect the requirements of the role. Ensure that you highlight your skills that…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…