Digital marketing uses a range of strategies to reach customers, whether the aim is to tempt them into…
Growth. During the growth stage, consumers have accepted the product in the market and customers are beginning to…
Mass marketing (undifferentiated marketing) Segmented marketing (differentiated marketing) Concentrated marketing (niche marketing) Micromarketing What are the five strategies…
A branding agency is a firm that specializes in creating and launching brands and rebranding. The role of…
Positioning of Nike Positioning is all about placing the company’s brand in the market with other competitors. Nike…
There are two major types of market entry modes: equity and non-equity. The non-equity modes category includes export…
The purpose of a competitor analysis is to understand your competitors’ strengths and weaknesses in comparison to your…
Sell to Your Buyer’s Situation (Not Their Disposition) Disrupt Your Prospect’s Status Quo Introduce Unconsidered Needs Tell Customer…
Brand elements are the unique aspects of your brand, like name, logo, color schemes, etc, that create a…
These factors include labor, capital goods, entrepreneurship and land. Understanding how they affect your company’s operations can help…