Organizational alignment is important because it helps to encourage collaboration and a mutual pursuit of company goals, which…
Increased Cost: Every time an organization thinks of using the differentiated marketing strategy, there’s an undeniable added cost…
A typical relationship is built in four basic stages, and the level of buyer-seller interaction varies in each…
Adding a percentage or dollar amount to the cost of the product is cost-plus pricing. Retailers often use…
For example, company A’s strategy might be to become the cheapest provider in the smartphone market. Their managers…
Roger Dooley can be described as the father of neuromarketing. He’s been writing about the strategy since 2005…
Account planning is a marketing strategy that sales, marketing and account management professionals use to cater marketing efforts…
With operating income of US$70.898 billion and revenue of US$265.595 billion, Apple is for sure having a business…
If you want to know how to determine pricing for a service, add together your total costs and…
Brand value vs. brand equity. Whereas brand value is a financial gauge of your brand’s worth, brand equity…