Simply put, price segmentation is a whereby prices are differentiated based on willingness to pay. It is driven…
Traditional organizations maintain specific policies and standards in order to mitigate any kind of risk. They are risk-averse,…
Advertising- It helps to outspread a word or awareness, promote any newly launched service, goods or an organization…
Examples of Five Promotional Elements: Advertising (billboard), personal selling (sales representative at a call centre), public relations (press…
The top marketing communication tools are advertising, sales promotions, and social media. There are some definite “Do’s” and…
Pull is the more traditional approach, in which a user or software client makes the initial request for…
Product bundling is a technique in which several products are grouped together and sold as a single unit…
Penetration pricing examples include an online news website offering one month free for a subscription-based service or a…
Writing blogs Engaging clients on social media Attending conferences Requesting testimonials Sending client surveys What is an example…
They are strategic rather than tactical They are measurable rather than vague They are “actionable” rather than contingent…