In general the company’s strategy has been to enter emerging markets early before its competitors and build a…
What is content creation? Content creation is the intentional, strategic process of crafting text and visuals that align…
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He…
The five steps involved in creating a communications plan are: (1) establishing goals; (2) defining key audiences; (3)…
Operational Planning Strategic Planning Tactical Planning Contingency Planning What is the most important part of marketing plan The…
Segmentation is the process of classifying the market into several approachable groups. Targeting is the process of concentrating…
Learn from mistakes Tony Tan Caktiong, the visionary behind every child’s fast food craving, Jollibee, shared that mistakes…
Because strategy naturally flows from tactics. Why is consistency between strategic and tactical objectives important? a. Because they…
Your brand positioning strategy (or repositioning strategy) defines who you’re for, why you’re different, who and what you’re…
For example, the four types of segmentation are Demographic, Psychographic geographic, and Behavioral. These are common examples of…