Several global brands such as MacDonald’s, Coca-Cola, Domino’s Pizza, Red bull energy drink, KFC, Nike, StarBucks have done…
Ambush marketing is a strategy that involves a brand team trying to associate their products or services with…
What is Creative Tactics? Creative Tactics allows you to set parameters on a campaign to use certain creatives…
Apple (AAPL) Google (GOOGL) Amazon (AMZN) Microsoft (MSFT) Coca-Cola (KO) Samsung (SMSN) Toyota (TSE) Mercedes-Benz (DAIG) What is…
For Nike, its market segmentation involves four categories – geographic, demographic, psychographic, and behavioral. For Nike’s demographic segmentation,…
Myer is more two-and-a-half years into its $600 million ‘New Myer’ strategy, a plan focused on four key…
The main advantages of this strategy include enabling long-term planning, readily available stock, economies of scale, and allows…
Planning Your UGC Marketing Strategy Execution Of UGC Marketing Campaign Monitor, Analysis & Measurement Of Ugc campaign performance…
This strategy is used to give an impression of low price to the customers so that they are…
Bundle pricing is a strategy where companies combine complementary products / services together and offer them at a…