The corporate level is the highest, and therefore the most broad, level of strategy in business. Corporate-level strategy…
Local branding is how a business goes from being just a building to a member of the community.…
Amazon’s warehouses are strategically placed, moving closer and closer to main metropolitan areas and city centers. As a…
Communication Commitment Respect Accountability Delegation Support Plans How do you make a fan base? Don’t Take Anyone for…
Consistently at a high level: for the third time in a row, Lufthansa has been chosen by Skytrax…
In any event, one strategy to counter the threat of ambush campaigns is to secure trademark and copyright…
As a start, consider that a typical marketing plan has at least four objectives: Lead generation. Finding prospects.…
Horizontal integration occurs when two or more like providers, such as two hospitals, join forces. What is forward…
Develop a strategic mission Establish organizational goals Create departmental plans Conduct a performance analysis Implement a plan of…
Product selection refers to the process by which health programs, as a whole, select, evaluate and ultimately procure…