We do work with people between 11-25 years old but also some people slightly older and younger, would…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
A company’s relative position within its industry matters for performance. Strategic positioning reflects choices a company makes about…
Learn How to Handle Competition in Business Know Your Customers Understand the Competition Highlight Your Difference Clarify Your…
Amazon has over 300 million active customer accounts and over 1.9 million selling partners worldwide. Amazon business, the…
Retail companies like clothing, grocery, and department stores often use cost-plus pricing. In these cases, there is variation…
The Boston Matrix describes the impact of market share and market growth on businesses by using four categories:…
Push communication includes memos, letters, emails, reports, faxes, etc. It is not face-to-face but is instead typically done…
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational…
Nearly all brand strategist positions require candidates to have a four-year bachelor‘s degree. Degrees that can give brand…