Over 8 out of 10 Netflix users stream the service on a TV Leichtman Research Group finds that…
What is an Omnichannel Warehouse? An omnichannel warehouse fulfils orders to all customers, regardless of which channel they…
Gucci’s strategy to be the hottest brand is to promote inclusivity: appealing to everyone, rather than a specific…
WPP keeps Unilever U.S. media business as Omnicom and Havas gain elsewhere. By Jack Neff. Published on September…
We analyzed over 30,000 social media posts to see if certain days and times universally get more engagement…
A Collaborative crm – sometimes called a Strategic CRM – enables an organization to collect, organize, and share…
A quality-based product positioning initiative emphasizes the quality of the product as its key selling point. This kind…
Account-based marketing examples: An Abm approach to events can include personalized invitations to key prospects from target accounts,…
The four marketing strategic alternatives categories include diversification, product development, market development, and market penetration. What are the…
A target customer is an individual that’s most likely to buy your product. And it’s a subset of…