Start With Purpose Consider Current Events Consider Data, Case Studies, and Trends Set and Effectively Communicate Goals Think…
Cost leadership strategy- Toyota uses cost leadership strategy to drive it cost lower through the just in time…
Self-Finance your Start-up Business Finding an Angel Investor Look out for Crowdfunding Apply for Loans under Government Schemes…
Differentiated marketing is a strategy that involves a company creating marketing campaigns that appeal to two or more…
Market development is the second market growth strategy in the Ansoff matrix. This strategy is used when the…
A growth marketer is responsible for all the processes that improve business revenue. This includes everything from acquiring…
The five most common modes of international-market entry are exporting, licensing, partnering, acquisition, and greenfield venturing. What are…
Define the market Determine your value proposition Define your product strategy Discuss your channels Consider external marketing Support…
Segmentation, targeting and positioning (STP) marketing is a strategy that moves the focus of advertising away from the…
KFC U.S. on Thursday selected MullenLowe its new creative agency of record. The Boston-based advertising and marketing firm…