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It’s no secret that Pepsi’s marketing strategy utilizes celebrity endorsements and company sponsorships to promote their product. In…
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The demographics we target with our brand communication depend on the product category we talk about. But overall,…
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Nike and the Metaverse Nikeland is Nike’s purpose-built metaverse space that uses the Roblox platform to allow its…
There are four key types of market segmentation that you should be aware of, which include demographic, geographic,…