Multi-channel marketing involves using several marketing channels to target customers with a single message or concept. For instance,…
By using ABM, both sales and marketing can come up with a strategy that is aligned to a…
Outbound marketing Personalized marketing Direct mail Partner marketing Telemarketing Public relations (PR) marketing Word of mouth marketing Stealth…
Account-based marketing (ABM) is a strategy in which a supplier targets a select group of accounts that represent…
D2c marketing (direct-to-consumer) has been there for decades. It is a strategy that includes manufacturing and selling products…
The seven C’s of communication are a list of principles for written and spoken communications to ensure that…
The Digital creative strategist is collaborative and a team player, supporting and elevating all team members with your…
Marketing mix analysis refers to the tools used by a corporation to attend to the targeted customers in…
The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability. How do brands…
Strategic Brand Communication (SBC) is a data-driven, purposeful conversation with a brand’s stakeholders. SBC combines traditional advertising practices…