A company will often use a price skimming or penetration pricing strategy for new products. Companies that use…
Huawei, the iconic global tech brand, consolidated its position as an international leader in tech innovation by retaining…
In the service branding model, brand equity is built up by brand awareness and brand meaning. These in…
Consistency Coherence Continuity Complementary What is a 360 integrated marketing campaign A 360° Marketing Campaign is a complete…
An integrated agency is an agency that can satisfy all of a client’s marketing needs, soup to nuts,…
Usually, 20% is the going rate for a manager in the influencer industry. Why do influencers need an…
Brand awareness is the level of recognition and association by a potential customer towards your products and services.…
Market penetration and market expansion are similar, but very different growth strategies. Market penetration refers to the number…
An account targeting strategy is a plan for how a business will target specific accounts with their marketing…
Apart from TV ads and outdoor ad campaigns, the company serves its ads across the internet and on…