External forces are factors outside the organization that are beyond a company’s control. These factors impact each business…
Essentially, a Swot analysis is an examination of the internal and external factors that impact the organization and…
Competitive analysis is a subset of market research. When you investigate your competition, you use market research techniques…
The Swot analysis is one of the most-used tools by leaders, and with good reason. When used correctly,…
Opportunities and threats are external—things that are going on outside your company, in the larger market. You can…
Identify competitors Analyze competitors’ online presence Check online reviews Talk to competitors’ customers Identify their strengths and weaknesses…
A target customer is an individual that’s most likely to buy your product. And it’s a subset of…
Put simply, this audit takes stock of the content your competition is using, how they’re using it, and…
Get a little bit better at your weakness Use one of your strengths to work around your weakness…
The three methods are: Competitive Forces Model (Porter’s 5 Forces) Broad Factors Analysis (Pest analysis) SWOT Analysis. How…