The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to…
Opportunities. Opportunities in SWOT result from your existing strengths and weaknesses, along with any external initiatives that will…
Category drivers are motivations behind participation in a Category. People buy laundry detergents to clean clothes. People stay…
Market Target Unilever products target every single consumer in the market ranging from small children to the elderly.…
In business analysis, Threats are anything that could cause damage to your organization, venture, or product. This could…
A few of the most common examples of internal analysis frameworks include: Gap analysis: A gap analysis identifies…
A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is a strategic planning technique designed to help you get…
Risk assessment is a term used to describe the overall process or method where you: Identify hazards and…
People are at the core of all factors that give businesses a competitive advantage: productivity, innovation, quality, and…
Decide on the objective of your SWOT analysis Research your business, industry and market List your business’s strengths…