In fact, Apple relies most on two completely different strategies: product placement (especially with celebrities and in popular…
At legendary B2C firms like Procter & Gamble, Unilever, and Coca-Cola, the marketing department commands a great deal…
Zara has cultivated unique advantages with its 4Es approach to marketing by focusing on experience, exchange, evangelism and…
While there are certain elements that can cause failure in e-commerce marketing efforts – lack of visibility, improper…
IKEA built a number of factories in China and increased local sourcing of materials. While globally 30 per…
#1 Apple Inc #2 Microsoft Corp #3 Industrial And Commercial Bank Of China Ltd #4 China Construction Bank…
80% of the initial price, and they are still classified as premium products, even when they can no…
Nope, it’s none of the above. While the data is mixed, the best evidence we have suggest that…
Competition Is Continuing to Grow Content Is Part of the Buyer Journey Content-Driven Remarketing Is Always a Good…
Nike: “Just Do It” Campaign Pepsi: The “Is Pepsi OK?” Campaign 3 Dove: “Real Beauty” Campaign Old Spice:…