Making things go viral According to psychological theory, content that feels novel or that fills information gaps may…
Byju’s Strategy During COVID-19 Lockdown Byju’s marketing strategy gained a lot of popularity during the lockdown. As the…
A 30-60-90 day plan is a document that maps out a new employee’s goals and strategies within the…
As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it by far…
Cadbury has done everything from heart-warming jingles like “Kuch Meetha Ho Jaaye” to launching an initiative called “The…
Instagram photo posts continue to be the most popular form of content on Instagram, likely because they’re easy…
The ‘One Brand’ Strategy: Extends the global equity and iconic appeal of original Coca-Colaacross the Trademark, uniting the…
Nike: “Just Do It” Campaign Pepsi: The “Is Pepsi OK?” Campaign 3 Dove: “Real beauty” Campaign Old Spice:…
With decades of continuous investment in sports science, sensor technology and digital communication platforms, adidas has already taken…
How do you start an e-commerce business in 2022? Decide on what it is that you actually are…