Cadbury has done everything from heart-warming jingles like “Kuch Meetha Ho Jaaye” to launching an initiative called “The…
Instagram photo posts continue to be the most popular form of content on Instagram, likely because they’re easy…
The ‘One Brand’ Strategy: Extends the global equity and iconic appeal of original Coca-Colaacross the Trademark, uniting the…
Nike: “Just Do It” Campaign Pepsi: The “Is Pepsi OK?” Campaign 3 Dove: “Real beauty” Campaign Old Spice:…
With decades of continuous investment in sports science, sensor technology and digital communication platforms, adidas has already taken…
How do you start an e-commerce business in 2022? Decide on what it is that you actually are…
Industry experts will tell you that an effective content strategy must have three core elements to be successful:…
1. Chief content officer (aka director of content marketing or program director) Most typically the chief content officer…
The Apple Support account embraces all kinds of feedback: good, bad, and everything in between. By acknowledging people…
A large portion of Tinder’s marketing strategy focuses on word of mouth advertising. The brand uses college campus…