Two tangible milestones for the first wave of green marketing came in the form of published books: Green…
A type of consumer who buys green products such as ecological, organic or energy-saving products and therefore consumes…
Innovation at Zara does not apply only to products. They have used creative approaches to streamline and optimise…
Social Factors Cultural Factors Political Factors Environmental Factors Psychological Factors What are the 3 segments of the fashion…
Fashion is a very competitive field, especially for someone who is just starting out. This is why, if…
Going green helps the environment by reducing the amount of pollution that enters the soil, water and air.…
By updating your logo to reflect eco-friendly priorities, tying your marketing campaigns to other green brands, and supporting…
Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living,…
However, it actually refers to four distinct areas: human, social, economic and environmental – known as the four…
This initiative is part of McDonald’s Scale for Good commitment to sustainability. By 2030, McDonald’s has committed to…