It becomes clear that for more than 45 percent of respondents, solar energy was the most environmentally friendly…
Green Marketing – 5 Important golden laws: Customers should be Aware, Reassure the Buyers, Transparency, Consider Pricing and…
Green marketing refers to the practice of developing and advertising products based on their real or perceived environmental…
More often than not, they’re between 35 to 45-year-old, live in rural areas, and have a medium to…
Objectives of Green Marketing To reduce expenses. To showcase how environment-friendly the company’s offerings are. To communicate the…
They include using vague language like “close the loop” and “a conscious choice,” calling products “sustainable” even though…
In short Green marketing encourages consumers to use eco-friendly products and manufacturers to develop more. The awareness about…
Greenwashing is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits…
Green marketing is used by companies to build or strengthen their image as ecologically sensitive, but also and…
As of September 2015, all the cotton used at IKEA came from “more sustainable” sources. This means that…